Content Blitz and Kickstarter postmortem
I’m calling what I did in March a “content blitz,” and it’s part of the marketing strategy I call “content marketing,” wherein one markets a product by producing content that people want to watch or read that also plugs the product. This may not be the most tightly targeted approach compared to something like Facebook ads, but it is by far the cheapest, especially when you consider the long-term benefits of the approach. Put simply, you make content that targets the same kind of person who might buy your book (or album, or course, or whatever – you can think…