If you needed more proof that the obsession with fictional corporate franchises has a religious overtone to it, here is a major filmmaker advertising just that. When my viewers were upset about the corporate destruction of Star Wars, calling the franchise a cultural institution, I thought it a bit hyperbolic – after all, these are just stories, and you can’t uncreate what George Lucas did. I see things better now. Star Wars is part of the religious reverence for popular franchises. When Disney makes a Star Wars movie that undoes the stories of the Lucas era, it really is like … Continue reading The Epistle of Captain America – The Pop Cult is Truly a Cult

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