I’ve been talking about this since 2015, and I feel like a broken record, but here we go:
A little context for the above:
Zac Snyder, original director of Justice League went on a Geeks and Gamers stream dedicated to raising money for suicide awareness and more or less denounced them, saying he was not affiliated with them in any way and that there was “no room for hate,” with the charity, etc. This provoked some cognitive dissonance, as G&G had apparently been vocal for a long time regarding a “Snyder cut” of Justice League.
Of course, lots of people justifiably did not like Snyder’s message, and so said they weren’t going to watch the new cut of Justice League. Doomcock, who has been talking non-stop about Star Wars and other pop cult IPs for about 5 years, seemed to find this upsetting.
Here’s the reality:
- The Fandom Menace is incapable of moving the needle. They aren’t significant enough compared to the total consumer base of a megacorporation.
- Even if they could financially impact Disney or other megacorps, the employees etc. of the megacorps view what they are doing as part of a moral crusade, and thus will not adjust their product to suit a small group of people they already consider “toxic” nonpersons.
- Even if they could financially impact the megacorps and the megacorps would be willing to respond to incentives, The Fandom Menace won’t take the actions necessary to do so. They will never stop consuming megacorporate products.
This is based on my experience as a YouTuber talking about Star Wars and as a general observer or reality. If you make the fandom menace out to be about 100,000 fans (very liberally based on YouTube engagement), that’s about 1/10 of 1% of Disney+ subscribers.
I’ll assume Doomcock is being genuine in his statements, rather than cynically saying that his statements reveal dissonance – that he wants Star Wars to continue sucking so that he can continue to be able to make content and sell the culture war.
What we have here is a Pop Cult Apostate, one of many. These folks have never dropped their Otaku obsession of Star Wars and other works completed by others, despite years now of megacorporate destruction of these IPs. They’ve been excommunicated from the cult for pointing out that they didn’t like a product (usually just one product: The Last Jedi), but they haven’t stopped believing.
Rather, they are the excommunicated who refuse to repent and be brought back into the fold. The rest of the fandom that initially agreed with them stopped caring about excommunication because they rejected the authority of the cult. They moved on, and are better for it.
Star Wars is a megacorporate intellectual property. It will never be anything other than that ever again.
The ironic thing is that these YouTube channels that keep dragging out this “fan rebellion” are actually accomplishing the opposite of their stated aims by providing publicity to the franchise. If everyone had moved on, the decisions of the studio would have rendered Star Wars to being culturally moot. As it is, their continued cyber battle against the studio further justifies the moral position of those who run Lucasfilm, etc. If the product is culturally relevant, it must be used for “good.”
Here’s the thing: there’s nothing to save.
There is nobody left who made the original movies. Disney employees can’t come in and confiscate your VHS or blu-ray copies, so they can’t ever “destroy Star Wars” or take it away from anyone. They can’t purge your pleasant memories of it. All they have is the legal ability to make Star Wars movies and sue others who try.
At last, there is the big elephant in the room (that I hinted at above) – If Star Wars dies, so does the outrage marketing behind it.
There is no civil war in Lucasfilm. Kathleen Kenedy is not being fired. Star Wars not having a perfect business run on every film or for every product doesn’t mean the franchise is dying or dead. Filoni and Favreau could save the franchise, but they probably won’t, and there isn’t much worth saving anyway. Normies still don’t care about Star Wars, and they don’t really care if somebody got fired from a show.
This is all a big grift that has gone on far too long.
I’ve used this outrage marketing. In fact, I still owe my subs an analysis of Return of the Jedi I wasn’t able to complete before 2020, when I decided to have at least a 1-year moratorium on Star Wars content. However, I spend the majority of my effort trying to actually change culture, not by griping about a hegemonic entertainment company, but by making art.
I can show you how:
And if you are still stuck on the pop cult, read my friend Brian’s book:
I have lots of other books, too. Here are a few: