Color: The Key to Impact and Emotion

Time for something different – some tips on choosing the right colors for art, ad copy, and things like book covers. Let’s start with some examples of great fantasy art by Kerem Beyit: Kerem’s proficiencies are many, but one of the reasons his art has such a vivid “pop” and stands out so much is his use of color, specifically limited color range centered on two different (but rarely complementary) colors. Rather than attempting to go for some “realistic” approach to color representation, he distills things down to a few charged areas. The result is really eye catching. Notice in…

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