The Robotic Nihilism of Brand Politicing
Its blackout tuesday, or some such rubbish – people on the internet are engaging in humiliation rituals… HOWEVER It’s not a humiliation ritual for ye olde CORPORATE BRAND. For them, it is an OPPORTUNITY. Corporate Public Relations is all about OPTIONALITY. Here is what I mean by that: You issue an opinion that signals virtue, or else expresses something the greater market approves of. Those that approve of the message will like the brand more. They may even engage in some free advertising on your behalf by sharing your social media posts Those that disagree with the opinion are not…