The Robotic Nihilism of Brand Politicing

Its blackout tuesday, or some such rubbish – people on the internet are engaging in humiliation rituals… HOWEVER It’s not a humiliation ritual for ye olde CORPORATE BRAND. For them, it is an OPPORTUNITY. Corporate Public Relations is all about OPTIONALITY. Here is what I mean by that: You issue an opinion that signals virtue, or else expresses something the greater market approves of. Those that approve of the message will like the brand more. They may even engage in some free advertising on your behalf by sharing your social media posts Those that disagree with the opinion are not…

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The death cult forgets its mask

I’m fairly certain they deleted the tweet because they realize they weren’t wearing their mask, so here is a screenshot: Murdering babies is badass you say? Something cool kids do? Too bad those uncool Spanish Christians put a stop to such a badass and admirable practice. Truly, the European man is evil for wiping such a badass cultural practice off the face of the earth. No respect for the religious beliefs of others, those wicked conquistadors. People wonder why I call it the death cult. It’s because they’re obsessed with death and promote it endlessly. If it’s not infanticide, it’s…

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Steven Pinker – Immune to Reason

Easy to see Pinker is full of shit once again. People need to work (duh) even if he doesn’t. The idea of an afterlife IMPROVES behavior – both in theory (fear of judgment of the creator) and in practice (Atheists are the biggest mass murderers in history). A life whose value is greater than a dog for reasons of marginal utility is not one that is valued. If you are an object, value of human life is a non-sequitur. First reply: Because they deserve it. What does it mean to make life safer, longer and happier to an atheist like…

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Turns out he didn’t want a conversation

Open this up and Twitter and you’ll see what I mean. Literally no one can reply. Don’t get me wrong, this sort of feature on Twitter is not necessarily a bad thing. There’s a benefit to having the option to get rid of bell ringers screwing up conversations, but you shouldn’t talk out of both sides of your mouth and pretend you’re going to just have a talk with everyone. Generally speaking though, if you’re a high profile Twitter account, or just one with an agenda, and you want to open up conversations you’re basically going to end up in…

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Apolitical™

Sorry, folks, the Apolitical™ brand is just that – a brand. I get it – you don’t like the politics being forced into your favorite franchises at the expense of story, gameplay, aesthetics, and the general effect of the medium itself. I get that female Thor is lame and super-buff She-Hulk is an eyesore. I know that it’s not fun to be lectured about global warming in the middle of a space-opera game, or to be forced to play a game as an uggo who’s bent on killing your favorite franchise characters – and will succeed. I know it’s annoying…

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The Left Can’t Meme

It’s an old meme at this point that the left can’t meme. I had a great discussion last week with Brian Niemeier about his book, Don’t Give Money to People Who Hate You, and in it the subject of memeology of the left came up: I mentioned a former friend that had an image of her turned into a meme, so she started trying to make her own memes of herself as some sort of gatcha. The results were as you would expect – a wall of text trying to explain something crowding out (and thus reducing the impact of)…

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The Logic (and Strategy) of the Witch Test

If you don’t know about Brian Niemeier’s “Witch Test,” here’s a succinct rundown of it: The response to this is to say: Proclaim that Jesus is the Christ, and God has raised Him from the dead! The resulting discussion can go a number of different ways. It’s called the “Witch Test” because a witch will be unable to proclaim the divinity of Christ. This isn’t to say it always identifies real honest-to-goodness witches, but it is useful. Recently I’ve had some people push back on the use of this, attempting to say it is some sort of logical fallacy. It…

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On Reviews and the Indie Movement – An Optimate Memo

I haven’t done much in the way of book reviews, either here or on my YouTube channel, but I’m reconsidering how I approach this. First, take a look at this blog post by Alexandru Constantin, regarding where he has settled on book reviews: There are few things I want to cover here related to all this, before I get to prescriptions: Tradpub may be a facade, but it is one that normal folks think is real – and perception matters What is the point of a book review? Is there any point to negativity? The “political right” doesn’t think strategically…

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A Culture In Need of ENJOYABLE Books

Talking with some other #pulprev friends today, one of the best points brought up about stories in video games is that players often focus on the story because they don’t read. I’ve made this point numerous times regarding video games and stories within them – if your goal is to tell a tight story, a game is not a very good medium. Gameplay is the art that is unique to games; this doesn’t mean you SHOULDN’T tell a story with a game, it just means that if your primary goal is a traditional, highly constructed story, you are better off…

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Don’t give money to people who hate you

Brian Niemeier’s new book is out now, and it’s a number one best seller: Let’s address one 100 IQ level comeback I see frequently when talking about shutting your wallet to the mega-corporations who not only don’t give a shit about the franchises that you grew up with, but actively hate you and your culture and want it (and you) dead: bUt yOu Use AMaZon/yOuTUbE/fAcEbOok/PAtreON First, this isn’t an argument against the basic thesis at all, but an attempt to make an argument for behavioral consistency (otherwise known as the hypocrisy fallacy or “tu Quoque” – you can’t say something…

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