The Corporate Period in the Arts, part 3

Popular Art “Popular culture” as a term is nearly a tautology; it follows that if we share a common culture, the elements that make up that shared culture are popular. In use, “pop culture” refers to the art that, in the free market, gains ascendency to the point where knowledge of it becomes part of the common culture. This idea only has meaning in contrast to other origins of culture—constructs such as “high culture,” “fine art,” “literary fiction,” and my favorite tautology, “art music.” These later ideas are defined primarily by not being popular culture and, therefore, in an unfortunate…

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The Corporate Period in the Arts, part 1

The origins of corporate art If you’ve ever taken an art history or music history course, or surveys of architecture or literature, it’s likely you have seen various styles and trends in the arts cordoned off into various “periods” beginning and ending at certain dates. For instance in music the Classical period is generally said to begin in 1750 (the death of Bach and the end of the Baroque) and end in the early 19th century, about 1820, at which time the Romantic period begins. Today, I’d like to introduce a recently ended artistic period: The Corporate Period. But before…

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Social Proof

“Social Proof” is something you NEED to become familiar with. It’s essential if you are going to be doing any kind of marketing. What is social proof? Basically, it’s this: Other people think this, therefore it is likely to be true. If you are thinking straight away that this is a logical fallacy, just hold your objections. I’ll explain how social proof is different than an appeal to popularity. Social proof is a very fast method of judging initial likelihood of truth – A filter, more than “proof” in the logical sense. This is in the realm of induction, obviously.…

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