Social Proof
“Social Proof” is something you NEED to become familiar with. It’s essential if you are going to be doing any kind of marketing. What is social proof? Basically, it’s this: Other people think this, therefore it is likely to be true. If you are thinking straight away that this is a logical fallacy, just hold your objections. I’ll explain how social proof is different than an appeal to popularity. Social proof is a very fast method of judging initial likelihood of truth – A filter, more than “proof” in the logical sense. This is in the realm of induction, obviously.…