The Corporate Period in the Arts, part 8

Ideological Capture and its Cure Within the corporate system, counter-cultural ideological capture requires that a few conditions be met. First, the company in question must be large enough to have a bureaucracy with a highly distributed power structure. Small publishers can’t be converted because owners and presidents have too much direct knowledge of the employees and too much direct control over the final product. A large conglomerate with a strong HR department and many independently empowered units with many managers is ideal. Second, the market must have enough total conglomeration that competition is either weak or also in the process…

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The Corporate Period in the Arts, part 3

Popular Art “Popular culture” as a term is nearly a tautology; it follows that if we share a common culture, the elements that make up that shared culture are popular. In use, “pop culture” refers to the art that, in the free market, gains ascendency to the point where knowledge of it becomes part of the common culture. This idea only has meaning in contrast to other origins of culture—constructs such as “high culture,” “fine art,” “literary fiction,” and my favorite tautology, “art music.” These later ideas are defined primarily by not being popular culture and, therefore, in an unfortunate…

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The Corporate Period in the Arts, part 2

Hyperdrive Media The model which defines the corporate period could not function without two important factors. First, the model requires the ability to legally collectivize resources and use them as if they belonged to a single person. This is the concept of the corporation, with “corporate” meaning body, as in the company acts like a person and can own property like a person without being “a” person. The other critical ingredient is mass media, which allows the distribution of a media product to large numbers of people while maintaining a low cost to the end consumer. The technological revolutions of…

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The Corporate Period in the Arts, part 1

The origins of corporate art If you’ve ever taken an art history or music history course, or surveys of architecture or literature, it’s likely you have seen various styles and trends in the arts cordoned off into various “periods” beginning and ending at certain dates. For instance in music the Classical period is generally said to begin in 1750 (the death of Bach and the end of the Baroque) and end in the early 19th century, about 1820, at which time the Romantic period begins. Today, I’d like to introduce a recently ended artistic period: The Corporate Period. But before…

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